Jonathan Banks Associates Ltd

Turning FMCG data into actionable insights and winning strategies

November 25th, 2010

Fast Moving Consumer Goods industry

News, by Jonathan Banks.

During his 30+ years in the Fast Moving Consumer Goods industry, Jonathan has held senior sales and marketing positions in multinational manufacturers and a retailer. He recently left Nielsen, the world’s largest market research group, where for the last 7 years he was their European Business Insight Director.

Jonathan specialises in tracking and predicting consumer behaviour and trends, to help manufacturers and retailers formulate winning strategies.

He is a widely recognized figure in British and international media, as well as being a prominent speaker and moderator at key industry events around the world.

He has 2 children, lives near London, and is making diminishing contributions to the Old Latymerians 3rd XI football team.

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