Jonathan Banks Associates Ltd

Turning FMCG data into actionable insights and winning strategies

Common issues + challenges

Suppliers face increasing pressure on volume, value and profit as a result of:

•    retail consolidation – the big get even bigger and more powerful
•    the growth of the discount channel
•    private label growth, and increased competition from other suppliers, which leads to
•    category commoditisation.

•    Retailers miss valuable opportunities by not managing these effectively
•    Both need category management based inputs but lack sufficient resources and expertise
•    90% of NPD fails – how to win with profitable NPD that sustains?