Suppliers face increasing pressure on volume, value and profit as a result of:
• retail consolidation – the big get even bigger and more powerful
• the growth of the discount channel
• private label growth, and increased competition from other suppliers, which leads to
• category commoditisation.
• Retailers miss valuable opportunities by not managing these effectively
• Both need category management based inputs but lack sufficient resources and expertise
• 90% of NPD fails – how to win with profitable NPD that sustains?